Success Stories

A. Corporate Strategy and Growth

• Advanex Inc.
• Evanston Northwestern Healthcare
• General Time Corporation
• Learning Curve International (now RC2 Corporation)
• National Safety Council
• Porter Athletic Equipment Company

B. Business Unit or Product Line Revitalization

• GLAD Plastic Products
• Kellogg’s Cereals
• Kimberly-Clark Corporation: Kleenex Facial Tissues
• LaCroix Sparkling Water
• Prestone Antifreeze
• Thermos Steel Vacuumware

Below: click on client’s name or logo for a link to the full story

A. Corporate Strategy and Growth

Advanex Inc.

A $350 Million Tokyo-based Public Company with 15 International Operations Sets 3 Year Strategic Priorities that Incorporate the Implications of a Shifting Industry Landscape in order to Regain Market Share and Build the Framework to Become a $500 Million Business

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Evanston Northwestern Healthcare

A Health Care Organization is Repositioned to Meet Competitive Market Conditions and Thereby Wins Meridian Associates the Advertising Research Foundation's 2006 David Ogilvy Award

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General Time Corporation

Private Equity Investors Identify a Strategic Buyer for This $100 Million Housewares Industry Market Share Leader

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Learning Curve International, LLC
(now RC2 Corporation)

Stalled $54 Million Children’s Toy Company Sets a New Direction and Grows Annual Revenues to $130 Million in Four Years

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National Safety Council

A Restructured Board of Directors and a New, Market-Focused Strategic Plan Leads to Increased Market Penetration and Improved “Excess Revenues” (Net Income) for a Valued $50 Million International Non-Profit Enterprise

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Porter Athletic Equipment Company

A Demoralized Management Team Implements a New Corporate Focus that Revitalizes the Company and Attracts a Strategic Buyer

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B. Business Unit or Product Line Revitalization

GLAD Plastic Products,
formerly a unit of Union Carbide Corporation, now part of The Clorox Company

A 5 Year Decline in GLAD Brand Market Share in the 1980s Was Halted by Rebuilding GLAD Brand Presence Among Consumers and Introducing Unusually Innovative New Products

Within 3 Years, the Previously-Declining GLAD Brand Share Grew from 34% to 38% in a Newly-Expanding $1 Billion Market

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Kellogg’s Cereals

Kellogg’s Successfully Implemented Consulting Team’s Detailed Recommendation to Begin a New Focus on the Nutritional Value Benefits of Selected Cereals, a Theme Previously Rejected but Now Accepted as Clearly in Line with Target Consumer Concerns

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Kimberly-Clark Corporation:
Kleenex Facial Tissue Division

When Kimberly-Clark R & D Efforts Failed to Produce a Softer Tissue than P&G’s About-to-be-Introduced New Puffs, Our Consulting Team Recommended that Kleenex Capitalize on the #2 Attribute of Importance to Consumers – Tissue Box Design – a Strategy that Helped Kimberly-Clark Maintain Market Share on Introduction of New Puffs

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LaCroix Sparkling Water,
originally launched and then relaunched by G. Heileman Brewing Company, now owned by National Beverage Corporation

LaCroix Sparkling Water Battles to Sizable Market Share in Category Then Owned by One Brand, Perrier, by Becoming the “Anti-Perrier” Brand

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Prestone Antifreeze,
formerly a unit of Union Carbide Corporation, now a unit of Honeywell Consumer Products Group

An Innovative TV Advertising Campaign Strategy and Execution Confounded the Critics and Resonated with Its Male Target Audience to Help Prestone Recapture its Position as the Best-Selling Antifreeze in North America in the 1980s

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Thermos Steel Vacuumware,
a new product line from The Thermos Company

Thermos Takes on Aladdin’s Stanley Insulated Steel Bottle, Market Leader Among Blue Collar Workers, and Wins

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