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WHY Meridian

Our focus is middle-market companies — Based on our principals’ prior experience with Fortune 100 corporations, Meridian Associates has adapted the strategic positioning and implementation processes used by some of the world’s most successful companies for the needs of middle-market firms. We typically work with companies that have $30 million to $400 million in revenues.

We take a holistic approach to corporate strategy — For many companies, strategy is mainly driven by financial targets. At Meridian, we believe that the best corporate strategy processes occur within the context of the market. We focus on addressing market-driven questions – about competitors, industry trends, customer needs, technology changes – that allow the CEO and executive team to look at their entire business when establishing strategic objectives. With this added context, financial targets can be calibrated to reflect market realities.

Our team is highly experienced — The Meridian team consists entirely of seasoned professionals with an average of 20 years experience in strategy development, marketing research and corporate direction setting. These individuals actually do the work throughout the entire engagement, sharing the benefit of their expertise and experience.

Our clients see positive results — Meridian prefers to work with senior executives who are committed to accelerating profitable growth. Our goal is to enhance enterprise value for all stakeholders. Clients have been able to achieve greater consensus within the executive team and impressive improvements in financial performance after partnering with us to bring new corporate strategy disciplines to their businesses.

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